The Blob

CREATIVE INSPIRATION

29 April 2008

 

Alpha Romeo 159


This website give me mixed feelings. I like the intro, the sound design. But I totally dislike the main concept "Vivez l'expérience" what piece of bullshit we already saw 100 times in 100 another ads. This kind of ads that clearly thinks the people are idiots. This website is just 5 parts with full of bullshit inside each of them. "Ses qualités dynamiques portées par un coeur vaillant vous procurent un plaisir de tous les instants", oh my god please... This kind of wording is so false. You CAN'T believe it, event just a second.

For the graphical aspect, it's a good work. Really well done, even in the small details. But with their old concept "each part of the website has a specific color" it give sometimes a bad mix of colors, for example in "Réalité", I HATE the little carpet near the car. Just ugly. And they fall into the old clichés: passion = red,security = blue, etc. Ok just go a little further, use something else than colors to give the good feelings and to communicate your message.

But the sound design is perfect, and the videos are big and nice. I've even found the car beautiful after watching them.

To get your own opinion: www.experience159.com

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